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#マーケティング #顧客理解 #本質直観 今回は、ユニークで充実したサービスで人気のあるビジネスホテル ｢ドーミーイン｣ を取り上げます。 ドーミーインの顧客起点になれる実践方法を例に、これからの時代の顧客理解や市場理解の方法に応用できる ｢本質直観｣ の重要性と、そのステップを解説します。
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