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#マーケティング #顧客接点 #試せばわかる 新しいコンセプトの商品を市場に出すとき、どうすればお客さんにその価値を理解してもらえるのでしょうか？ この疑問への答えのヒントが、アメリカのナイトフードの ｢就寝前専用アイス｣ の成功事例の裏に隠されています。
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