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#マーケティング #提供価値 #パーセプションチェンジ ネコと一緒に過ごしやすい家やホテル、興味が湧くでしょうか？これらの事例には、マーケティングの課題を解決するヒントが隠されています。今回は商品と価値イメージを結びつけるのがマーケティングという話です。自社商品をいかにお客さんに選ばれるものにするか、お客さんの心をつかむマーケティングの秘訣をぜひ一緒に探っていきましょう。
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