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今回のテーマは顧客視点です。お客さん中心の ｢地動説｣ でいこう話です。おもしろいと思ったノースフェイスの新業態のお店を取り上げ、マーケティングに学べることを掘り下げます。 ✓ わかること ノースフェイスのキャンプ特化型店舗 他社のキャンプ用品も扱う狙い 売り手と買い手のギャップ マーケティングでは ｢天動説｣ より ｢地動説｣ が正解
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