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今回のテーマは顧客理解です。どうすればお客さんの視点になれるかという話です。おもしろいと思ったシャツを取り上げ、マーケティングに学べることを掘り下げていきましょう。 ✓ わかること パソコンが収納できるシャツ 開発のきっかけは ｢パソコンをどうするか問題｣ 自分が欲しいもの、お客さんが欲しいもの 現実を受け入れた先の顧客視点
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