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#マーケティング #定番商品 #新規顧客獲得 どうすれば、長く愛される商品をさらに魅力的にすることができるのでしょうか？ 今回はファミリーマートの ｢ファミチキ｣ の事例から、定番商品の活性化がなぜ必要なのか、活性化によって得られるビジネス上のメリットをマーケティングの視点から解説します。
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