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わかること ファミマの ｢店舗メディア化｣ とは アメリカではウォルマートでも導入 店舗メディア化とは ｢リアル店舗の再定義｣ 生活者へのメリットは？ (個人的には懐疑的) 参考情報 ニュースリリース https://www.family.co.jp/company/news_releases/2021/20210819_01.html 日経 https://www.nikkei.com/article/DGKKZO7586628017092021HE6A00/ Wamlamt DSP のブログ記事 https://www.countand1.com/2021/09/walmart-dsp-business-model-and-challenge.html
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