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#マーケティング #リブランディング #顧客価値 ロゴやパッケージを安易に変更すると、新しいお客さんを獲得できないばかりか、今までのお客さんの離反を招くこともあります。 では、どのようにリニューアルをすればお客さんにとって価値あるものになるのでしょうか？ 今回は、この論点を具体的なリニューアル事例から考察します。
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