Description
#マーケティング #定番商品 #CM サントリー ｢ザ･プレミアム･モルツ｣ の事例を取り上げます。 定番商品を活性化させるのはなぜ重要なのか、そして、その方法について、プレモルの CM やキャンペーンなどのマーケティング施策から解説します。
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