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今回のテーマはお客さんにどうやって価値を伝えるかです。価値最大化をお膳立てするマーケティングという話です。 おもしろいと思ったシャープの取り組みから、マーケティングに学べることを掘り下げます。 ✓ わかること シャープがホットクックのサブスク (実験) を開始 利用シーンのお膳立て 使いたくなる仕掛けを入れよう
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