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関係を深めたい顧客は誰か 顧客が自社商品を選んだ理由は何か 選ぶ時に、他の選択候補は何があったか 自社商品の提供価値は、社内の何によって実現しているか (提供価値の源泉は何か) 提供価値を伝えるために、どんなメッセージを打ち出すか #ビジネス #マーケティング
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