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#提供価値 #マーケティング近視眼 #存在意義 あなたは今、ビジネスのどの部分に焦点を当てていますか？自社の商品やサービスの品質向上？それとも売上げの増大？もちろんこれらは重要な要素ですが、それだけに縛られていると ｢マーケティング近視眼｣ という罠に陥る可能性があります。 今回は東京メトロの事例から、自社の存在意義を高い次元から再定義し、変化する環境に対応する方法を掘り下げていきます。
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