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#マーケティング #顧客インサイト #価値提案 マーケティングでの成功のカギを握るのは、お客さんの心の奥底に隠された本音、つまり ｢顧客インサイト｣ の発見にあります。 今回は、顧客インサイトの発掘と価値提案の方法について、おもしろいと思った事例から紐解きます。
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