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#マーケティング #顧客理解 #一次情報 外資系の大手日用品メーカーのユニリーバ。ユニリーバが社内のマーケター約50人に、ショート動画制作のワークショップを行いました。 このワークショップにはどんな狙いがあったのでしょうか？ 今回は、ユニリーバの取り組みから学べることを解説します。
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