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#マーケティング #リブランディング #顧客文脈 今回取り上げるのは、1988年 (昭和63年) に誕生し、昼夜問わず働くビジネスマンを応援してきた栄養ドリンクの ｢Regain (リゲイン) ｣ です。 リゲインが時代の変化にいかに対応し、リブランディングを通じてどのように消費者の心をつかみ続けているのかを解説します。
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