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#マーケティング #利用機会 #顧客理解 どうすれば来店の新たなきっかけや動機をつくることができるのでしょうか？そして来店だけではなく、滞在時間の増加、顧客単価の向上までを目指すことは可能なのでしょうか？ 今回は、百貨店の三越日本橋本店が打ち出したサービス事例から、これらの問いへのヒントを紐解きます。
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