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#マーケティング #価値提案 #パーセプションチェンジ マーケティングで成功させるためには、何が必要なのでしょうか？今回は、スキンケア & ライフスタイルブランド ｢アスレティア｣ の事例を取り上げ、生活者からの商品やカテゴリーへの価値イメージをどのように新しく変え、市場での競争力を向上させられるかを解説します。
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