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優れた広告コピーとは？ 常識と芸術の間 ｢そうだ 京都、行こう｣ を例に解説 既知と新規のバランス (コミュニケーションへの応用) 広告コピーってこう書くんだ！読本 (谷山雅計) https://amzn.to/3n3YRba
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