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#マーケティング #差異化 #価値創出 良いお米の要素は何でしょうか？産地？それとも品種でしょうか？ ご紹介する ｢八代目儀兵衛｣ は、別の視点から勝ち筋を見出しました。今回は、八代目儀兵衛の事例から、逆張りの戦略で差異化をし、勝ち筋をつくる方法を探求していきます。
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