Description
#マーケティング #顧客インサイト #価値提案 身近な人に言いたいことがあっても、それを言われた相手の気持ちを考えると、直接伝えるのはなかなかできないですよね。 今回は、制汗剤 ｢デオナチュレ｣ がこうした人間心理を捉え、どのようにマーケティングを展開したのかを見ていきます。成功する施策の裏には緻密な顧客理解と価値提案があります。
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