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#マーケティング #心の予算枠 #モード 価値と価格の関係は1つではありません。お客さんの価値観や置かれた状況、そのときの心理状態であるモードによって変わるものです。 今回は、北海道のスキー場の事例から、価値と価格について考察します。
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