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#マーケティング #存在意義 #価値提案 お客さんにとっての本質的な価値とは何か？これをテーマに今回の記事では、商品の存在意義を明確にし、生活者の隠されたニーズに寄り添う方法をパナソニックの事例から解説します。相手の文脈に沿った本質的な価値を提案し、商品の魅力を最大化させましょう。 ✓ わかること 変わるパナソニックの家電 生活の豊かさを再定義し、デザインに反映 お客さんへの本質的な価値を提供する方法
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