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#マーケティング #マーケティング近視眼 #存在意義 今回のテーマは ｢事業や商品の存在意義をどう捉えるのか｣ です。マーケティング近視眼にならず、高い次元で存在意義を見出そうという話です。 ✓ わかること 2人の女性マーケターのビールの捉え方 鉄道業界を衰退させたマーケティング近視眼 3人のレンガ職人の話 マーケティング近視眼にならず、高い次元で存在意義を見出そう
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