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#マーケティング #市場創造 市場創造とは何をするかはマーケターが日々直面する課題で、答えを探すのは決して簡単ではないありません。今回はユニ･チャームのインド市場への進出を例に、この難問に迫ります。長期的なビジョン設定、需要を生み出す施策、未来の市場をつくるために市場創造の秘訣をぜひ一緒に探求していきましょう。
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