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#マーケティング #フランド #アイデンティティ 新たな姉妹ブランドを立ち上げる際、どの程度、既存ブランドから変化させることが適切なのでしょうか？ そして何より、その違いはお客さんにとっての価値につながっていますか？ 今回はココイチの新業態 ｢CURRY HOUSE CoCoICHIBANYA WORLD｣ を事例に、これらの問いを掘り下げます。
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