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#マーケティング #顧客理解 #アダプテーション SNS とリアルを行き来し、情報を独特な感覚で取り込む Z 世代。彼ら･彼女らに対するマーケティングはどんなアプローチが効果的なのでしょうか？ 今回は、Z 世代に自社商品を自分ごと化してもらうためのポイントを探っていきます。
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