Description
#マーケティング #遊休資産の有効活用 #利用用途の開拓 今回は、京都にある東映太秦映画村の事例を取り上げます。 映画村から、遊休資産の活用、希少性への着目、そして新たな利用シーンの創出という3つから、マーケティングへの成功のカギを探求します。
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