聞くとマーケティングがおもしろくなるラジオ
[書評] リサーチ･ドリブン･イノベーション - ｢問い｣ を起点にアイデアを探究する (安斎勇樹, 小田裕和) 。｢問い｣ と ｢多様決｣ でイノベーションを生む
21 Feb 2022
Description
本書の概要 マーケティングリサーチとイノベーションの組み合わせ 全ては ｢問いの設計｣ から始まる 多数決ではなく ｢多様決｣ リサーチドリブンイノベーションの本質 Amazon: https://amzn.to/3JJUa0P
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