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#マーケティング #顧客インサイト #価値提案 お客さんが商品やサービスを選ぶとき、何が決め手になるのでしょうか？お客さんはどんなことを求め、何に心が動かされるのでしょうか？ 今回のキーワードは、マーケティングの重要な概念である ｢顧客インサイト｣ です。生活者やお客さんの奥にある気持ちや価値観までを理解し、どう価値提案につなげればいいかを掘り下げます。
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