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#マーケティング #価値創出 #共創 ご紹介したい消しゴムの ｢ネコゴム｣ は、ネコの形をした消しゴムが変化し愛着が増していきます。 これは消しゴムという文房具の世界の話だけではありません。マーケティングにおける新たな価値創造のヒントが隠れています。
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