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#マーケティング #顧客理解 #価値提案 お客さんの本音になかなか迫れない。そんな悩みはないでしょうか？お客さんが言っていることだけを聞いても本音は見えてきません。そこで今回は、お客さんの言葉と行動の間に存在する ｢ギャップ｣ に注目し、お客さんの建前と本音を探ります。顧客理解から価値を提案する方法をぜひ一緒に学んでいきましょう。
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