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#マーケティング #顧客理解 #ニーズ お客さんがまだはっきりとは自覚していないニーズを掘り当て、未解決の問題を解決することで、お客さんが本当に求めている ｢価値｣ をもたらすことができます。今回は ｢ニーズ｣ をキーワードに掘り下げ、どうやってお客さんの期待を超えていくのかを紐解きます。
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