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#マーケティング #ビジネスモデル #共創 今回は、ビジネスモデルがおもしろいと思ったレンタカーサービス ｢カタレン｣ を取り上げます。 お客さんと協力し合う ｢共創｣ から、新しいレンタカーの価値をつくっている事例です。カタレンには ｢三方よし｣ があり、売り手よし、買い手よし、そして世間よしのビジネスモデルとなっています。
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