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今回はストーリーのあるマーケティングをしようという話です。おもしろいと思ったお菓子のグミ商品から、マーケティングに学べることを掘り下げていきましょう。 ✓ わかること 噛みごたえが病みつきになるカバヤ食品の ｢タフグミ｣ ターゲット設定と商品特徴からの価値提案 ストーリーのあるマーケティングにする方法
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