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#マーケティング #競合設定 #顧客視点 今回のテーマは競合設定です。売り手の独りよがりではなく、お客さん視点での競合商品を見極めるためにはどうすればいいかを解説します。 ✓ わかること 消費者の頭の中で競合環境は常に変わっている 売り手の競合、相手の選択肢 競合は相対的で流動的 マーケターに求められる顧客理解
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