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わかること ヒット商品 ｢ロキソニン S ローション a｣ (肩こりや腰痛ケア) 新しい市場参入と、解決すべき問題 利用シーン拡大に見るヒットの理由 強みの維持と弱みの解消 参考情報 公式サイト https://www.daiichisankyo-hc.co.jp/site_loxonin-s/gaiyou/loxonin-s_lotion/ 日経 MJ https://www.nikkei.com/article/DGKKZO7433424030072021H27A00/
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