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#マーケティング #問題発見 #バーニングニーズ ビジネス成功のカギは、多くの人がまだ気づいていない問題を見つけて解決することです。 今回は、花王のビオレの ｢瞬感ミスト UV｣ の事例から、お客さんに ｢これが欲しい｣ という “バーニングニーズ” をつくり出す秘訣を探ります。
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