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#マーケティング #価値提供 #前向きな変化 マーケティングの役割とは何でしょうか？それは、お客さんの ｢前向きな変化｣ を起こすことです。では、そのためには何が必要なのでしょうか？今回は英語学習アプリの事例から、どうすればお客さんの心の琴線に触れ、お客さんの態度や行動の変化を起こせるかを掘り下げます。ぜひ一緒に学んでいきましょう。
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