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#マーケティング #ポジショニング #価値提案 今回は、衣類ケア家電 ｢LG スタイラー｣ がポジショニングの転換によって、ヒット商品へと変貌を遂げた成功事例をご紹介します。事例を通じて、ターゲット顧客の明確化や顧客インサイトの発掘、ポジショニングなど、効果的なマーケティングの手法を紐解いていきます。
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