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わかること 西松屋の危機感 お客の ｢卒業｣ を防ぐため PB を拡充 顧客を定義することの重要性 ターゲット顧客を新たに広げることの意味合い 西松屋の PB 拡充から学べること 日経 https://www.nikkei.com/article/DGKKZO7559793009092021H63A00/
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