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今回のテーマは ｢お客さんへの価値の伝え方｣ です。マーケターは価値を伝える伝道師であれという話です。おもしろいと思った銅器メーカーの取り組みから、マーケティングに学べることを掘り下げていきましょう。 ✓ わかること 銅器メーカーが銅器の製作体験ツアーに注力 百見聞は ｢一体験｣ にしかず お客さんへの価値の伝え方
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