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2022年の日本の広告市場 (主なトピック) 2022年の広告費は過去最高の7兆1千億円 (7兆1,021億円) 。これまでの最高だった2007年を超えた ネット広告が初の3兆円を突破。全広告費に占めるネット広告費の割合は 43.5% に テレビ広告は1.1兆円で前年比 98% とやや減少。一方でコネクテッドテレビへの広告は350億円と前年比 140% ※ 電通のリリースはこちら
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