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#マーケティング #顧客体験 #本 今回は、マーケティングの本の書評です。 顧客体験マーケティングによって、お客さんの心をつかむ方法を探ります。お客さんの行動や心理を深く理解し、提供する価値を相手の ｢顧客文脈｣ に対して、売り手やブランドが合わせにいくことがポイントです。 顧客体験マーケティング - 顧客の変化を読み解いて ｢売れる｣ を再現する (村山幹朗, 芹澤連) Amazon はこちら https://amzn.to/48dREfb
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