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売れ残った食品の廃棄問題を解決する TABETE マーケティング視点でおもしろいこと2つ ① 新規の顧客獲得に貢献 ② ｢ヒーローになりレスキューする｣ という世界観 お客さんに意味合いと価値を伝える重要性
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