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#マーケティング #顧客理解 #価値提案 今回のテーマは ｢価値のつくり方｣ です。お客さんの新しい現実と問題を捉えての価値のつくり方という話です。おもしろいと思った飴のカンロの取り組みから、マーケティングに学べることを掘り下げていきましょう。 ✓ わかること 飴市場の課題 Z 世代に注力するカンロの狙いと取り組み お客さん目線での価値のつくり方
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