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#マーケティング #顧客理解 #DX 新しい取り組み、大きな変更を相手に無理やり押し付けるとどうなるでしょうか？少なからず抵抗や対立が生まれますよね。今回は DX を実現したある事例を取り上げます。得られる学びとして、マーケティングでも ｢理解してから理解される｣ がポイントという話です。相手の行動や組織の変革につなげるコミュニケーションの秘訣を一緒に探っていきましょう。
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