「对话:大型家用健身品牌“麦瑞克”创始人罗卫波、芝士蛋糕品牌“KUMO KUMO”创始人周崇义、手工烧卖品牌“一条狗Doge”创始人小木、按摩器品牌“妙界”创始人金远亮」过去的2023年，新消费市场的机遇与挑战并存。有人声名鹊起，有人被洗牌出局；有领先者的稳扎稳打，也有后发者的绝地反击。在天下网商举办的“2023新网商峰会”上，我和四位新品牌创始人进行了一场持续1小时的圆桌会谈。过去一年，这几个新品牌的销售额均已达到数亿乃至10亿元级别。从圆桌对谈，我们看到了产品和渠道千变万化的创新，与时俱进的营销投放策略，创业者的勇气与经营智慧，以及新消费品牌内生的不竭动力。欢迎听友搜索添加我的微信:nengyixwl，聊聊你的观点和建议。加好友请备注您的姓名，公司，行业。敬请期待，未来的听友社群和交流活动。——天下网商总经理 能一「节目导航」【8:08】新品牌立足之道：产品极致差异化【28:27】直播电商批量制造新品牌，品牌自播爆发【41:26】种草经济崛起，品牌重塑“内容场”【46:08】线上如何为线下赋能「制作」：能一、十六、妍然、琳锋
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