「对话：BeBeBus联合创始人兼CEO沈凌」BeBeBus是一个定位国货高端母婴品牌，尽管价格比同行普遍高出2-3倍，但通过差异化的产品设计和种草，成功在母婴市场取得成功。创始人沈凌从原来的头部企业和舒适圈跳出创业，为何选择看似人口红利已在消退的婴童市场？她锁定一二线城市25-35岁的高知女性，如何打破用户对外国母婴品牌的心智？BeBeBus把功能性产品做成高颜值工艺品，用低成本完成流量高效、精准推广，以婴儿床、婴儿推车、安全座椅和儿童餐具四大生产线为主，又在不同场景开发新品类，拉升复购。今天的访谈里，沈凌将详细拆解BeBeBus成功密码，从爆品到品类心智战，牢牢抓住核心人群。 也欢迎听友搜索添加我的微信:nengyixwl，聊聊你的观点和建议。加好友请备注您的姓名，公司，行业。敬请期待，未来的听友社群和交流活动。——天下网商总经理 能一 「节目导航」04:40 品牌初期把所有站外推广费用all in在小红书渠道12:40 通过产品差异化、本地化打破用户对外国品牌的心智25:50 只有对爆品的不断迭代和升级，才能形成消费者持久的心智33:18 用户愿意买单的商品不叫高价，满足了消费者情绪价值背后的向往感37:10 线下门店如何用私域流量和电商思维拉升复购
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