「对话：Deeyeo德佑品牌CEO陈华」湿厕纸=德佑=干净。在一期大热的综艺节目中，歌手苏醒用湿厕纸擦脸意外爆火出圈，一个河南湿厕纸品牌迅速抓住这个话题，很快签约苏醒成品牌大使。一番创意营销让德佑这个品牌成为湿厕纸代名词。今天湿厕纸已逐渐从一种新兴消费品转变为日常必需品，开始取代干纸。本期访谈德佑品牌总经理陈华，她介绍，早在三年前德佑洞察到消费者对干净、便利和健康生活的追求，锚定如厕多场景，赛马跑出湿厕纸赛道。产品研发后，通过全媒体营销，全渠道销售，德佑成为湿厕纸品类TOP。某种角度讲，德佑不只是踩中了局部红利，还先于同行在生活用纸行业升级，发掘了这一局部红利。 欢迎听友搜索添加我的微信:nengyixwl，聊聊你的观点和建议。加好友请备注您的姓名，公司，行业。敬请期待，未来的听友社群和交流活动。——天下网商总经理 能一 「节目导航」【02:00】中国游客疯抢智能马桶盖，创始人发现如厕场景千亿蓝海市场【12:50】在分众和小红书广告测品，赛马跑出湿厕纸赛道【24:00】中国湿厕纸市场渗透率预计可达50%，现在不足8%【30:10】苏醒用湿厕纸擦脸后，真的代言了湿厕纸【41:18】爆单不靠促销，靠好口碑营销，让消费者成为品牌推广者「节目制作」老梁、应航婷
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