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能者多唠

Vol.40Costco是怎么赚钱的?

04 Oct 2024

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*本期内容来自我给公司做的内训商业课分享。*今天要来跟大家分享的是一节课,叫做Costco是怎么赚钱的?Costco展示了会员制零售的稳健增长与健康商业模式*Costco在全球14个国家和地区拥有850家门店,覆盖了2400万会员,其商业模式的核心在于低价策略,通过将毛利率控制在较低水平,实现天天低价(EDLP)*讨论了拼多多和Costco通过提供天天低价(EDLP)策略,如何在市场中获得成功,指出会员费用是利润的主要来源,强调了会员制提供给消费者的身份感和归属感*Costco强调了购物体验和商品价值,成功构建了顾客忠诚度,即使在面临电商竞争和物流挑战时,仍能保持稳健增长。其成功的秘诀在于持续优化用户体验、供应商合作和成本结构,维持了长期的商业模式优势。

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